Meet Alisha Goldstein

With deep-rooted expertise in Florida real estate and a refined understanding of modern luxury, Alisha Goldstein offers a concierge-style experience for buyers and sellers across Naples and the surrounding market. A South Florida native and third-generation real estate professional, Alisha was raised in a family whose brokerage has served the region for over four decades. Her early exposure to real estate shaped a sharp eye for design, architecture, and the emotional nuance of finding the right home.

Now based in Naples, Alisha pairs her market knowledge with a polished lifestyle network that reflects today’s elevated coastal living. She is the founder of So Well, one of Naples' leading social and wellness clubs, known for cultivating meaningful connections through movement, conversation, and curated events. As a certified Pilates instructor, Alisha understands the value of intentional living and brings that same focus to helping her clients invest wisely, live beautifully, and feel fully supported at every step.

Her professional background includes a degree in Public Relations from Florida Gulf Coast University and strategic roles in high-end interiors, including her time at Robb & Stucky where she collaborated with top-producing agents and leading designers. Alisha continues to work closely with a Naples-based builder and investor, giving her insider access to development trends, timelines, and high-demand neighborhoods.

Known for her discretion, attention to detail, and calm, confident presence, Alisha takes a boutique approach to every transaction. Her clients include executives, entrepreneurs, and families looking for more than just a property- they seek a lifestyle. Alisha’s trusted network includes interior designers, wellness experts, and private club professionals, allowing her to offer a well-rounded, elevated experience.

When she’s not with clients, you’ll find Alisha hosting wellness events, exploring the coast with her dog Gigi, or enjoying a quiet evening cooking at home. Her mission is simple: to help her clients move with clarity, live with intention, and find a home that truly reflects who they are.